As they say the initial impression is the most lasting one, what do you consider leaves the feeling of an organization on its customers? Correct! The company logo may be the company’s first impression.
The next question that arises is should the top management be actively involved in designing a custom logo for his or her business or should they just leave it with their design team or a third party design studio? Nowadays companies desire to be more personal with their customers, as the logo serves as a communicator between the company and customer; hence they actively be a part of designing their custom logos.
Some may view designing a custom logo as tedious, whereas it really is turned into a pleasant process if the following are kept in mind when designing a custom logo:
FONT
Logos mostly fail due to a poor font choice. It’s rather a little difficult to select a font that may catch attention rather than allow identity be ignored. Certain tips can ease the decision of font:
? Stay away from common fonts, fonts that are used by the majority. Use custom logo floor mats that may make your company stick out from its competitors.
? Ensure that your fonts are legible. Don’t make an effort to get too creative by developing a font that’s so unique that it becomes quite difficult for a person or an onlooker to decipher.
? Sometimes using two types of fonts makes your logo more communicative.
COLOR
You need to use colors to their advantage with regards to custom logos as colors can evoke different moods and feelings. Different colors have different meanings for instance red means energy and danger while blue represents faithfulness and security.
IMAGES
The first sense a brandname appeals to may be the sense of sight. If your logo is not appealing to the eye how can one be attracted to your brand or business? Carefully pick the image that may represent your company make certain it is in line with what your company does and consistent with your company’s mission statement.
Another problem that arises when it comes to image selection is downloading a graphic for the logo without realizing it’s already used by a company in the related or unrelated industry. That leads to many legal charges and issues.
COMPANY GOAL
Lastly and most importantly don’t forget your goal. Your final goal is brand recognition. By considering your logo customers should instantly manage to recall your brands or business.