Instagram has gained tremendous popularity over the last several years. It is popular with people of a variety of demographics and from all walks of life. In the case with Instagram, the amount of followers that you acquire is what is most important.
Number of followers equals Instagram success
It is important to take note here that there is far more to Instagram than just the number of followers you can acquire. However, your amount of followers is among the important measurements (or metrics) of the social media tool. If you have a large number of followers, other people will have the perception that you (as well as your business) are a success. That lends itself to your professional credibility and trustworthiness.
A strong number of followers also offers you the confidence that your message has been received by other folks online and it allows you to increase your reach to a lot of good-quality connections. It also goes a long way to strengthening your relationship with your target audience, which is essential to your success.
Appropriate use of hashtags: When it comes to gaining increase exposure and visibility, hashtags certainly are a great way to do that. However, it is crucial that you don’t get carried away in terms of using hashtags.
The reason that you don’t want to overdo it with hashtags is that your target audience will not appreciate it and they may not stick to you as a result. There are some guidelines that you need to follow when using hashtags in order that you obtain the best results possible from your own target audience members.
Use very specific hashtags
Customize the hashtag to the particular social media channel that you are using
Ensure that your hashtags are strong but not promotional
Make your hashtags clear and concise
Don’t use way too many hashtags
Create an event: Piecing together an event in which you gather influencers, brand ambassadors, loyal followers, etc., is a superb way to increase your Instagram followers. The results of such an event could be multifaceted, such as acquiring an elevated number of followers, building increased brand awareness, and increasing engagement with your target audience members.
Run and appropriate contest: People love contests, particularly if they win a prize they feel was worth their effort to participate. A contest can generate many buzz about your business, make people feel worked up about being involved, and build relationships that are solid and enduring. It is crucial that you can provide incentives which are worthwhile.
Some of the ways that you can get people involved with your contest is by getting them to “like” the contest, getting them to create comments on your own contest (people love to voice their opinions and to feel that their opinions are essential to you), and other creative ways to get people involved.
instagram followers Get loyal followers involved: Another excellent solution to gain Instagram followers is by getting loyal followers involved. Let them enable you to run your event or contest. Give them a voice and make them feel that you truly value their participation.
There are many advantages to doing this, such as giving your brand an emotional/human feeling, making your reach wider, increasing your reputation, increasing your traffic, and making more people aware of your brand.
Connect with a social online community: Having a sense of belonging to a community is crucial to your ever-increasing success as a small business person. Not only is it important to become a part of a social community nonetheless it is also essential that you interact with the members of that community (or communities). You will need to interact in the following ways:
Share your story: Everyone includes a story (probably more than one). Share yours because it will resonate with another members of your social community. If people can relate with what you are sharing, you can be successful at forming relationships using them. That is critical to your success.
Make sure that others want to share your content: It really is one thing to write top-quality content but it is another thing entirely to get people to want to share the content you have shared with them. If your content is shared, it will be easy to engage a larger amount of people and thus increase your Instagram followers.
Clearly understand the reason why behind your social community: It is extremely important for one to have a clear knowledge of why you needed to build your social community. There are so many reasons but each is important and each one ought to be in your head always.
Post content in a way that makes sense: Right from the start, you have had a marketing strategy that makes sense for the business. It is section of your business plan and you also need to follow that roadmap to help you achieve the milestones that you have set out to accomplish. What was important in the beginning is still just as important for your organization.
Get involved with other people on Instagram: It is not enough to have established an Instagram account. You must interact with people. Which means you need to “like” the photos that other folks are posting and leave comments. Try the discussion. It is advisable to your success.
Pose questions: Exactly like on other social media channels, you should ask questions on Instagram. Ask thought-provoking questions that produce people want to jump in and begin interacting. That is just how you form relationships.
Instagram is one of the effective social media tools that you should consider leveraging for your business. With Instagram, it really is all about the number of followers that you can acquire. The fact is that without a large number of followers, you and your business will become obscure. You should gain a foothold with the tool and be popular so that your business will become more lucrative. It is important to know very well what has to be done so that you may bring your business to the next level.
Michael Cohn may be the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a substantial amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company’s Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.